Radar-based estimates of rainfall rates and accumulations are one of the principal tools used by the National Weather Service (NWS) to identify areas of extreme precipitation that could lead to flooding. Radar-based rainfall estimates have been compared to gauge observations for 13 convective storm events over a densely instrumented, experimental watershed to derive an accurate reflectivity–rainfall rate (i.e., Z–R) relationship for these events. The resultant Z–R relationship, which is much different than the NWS operational Z–R, has been examined for a separate, independent event that occurred over a different location. For all events studied, the NWS operational Z–R significantly overestimates rainfall compared to gauge measurements. The gauge data from the experimental network, the NWS operational rain estimates, and the improved estimates resulting from this study have been input into a hydrologic model to “predict” watershed runoff for an intense event. Rainfall data from the gauges and from the derived Z–R relation produce predictions in relatively good agreement with observed streamflows. The NWS Z–R estimates lead to predicted peak discharge rates that are more than twice as large as the observed discharges. These results were consistent over a relatively wide range of subwatershed areas (4–148 km2). The experimentally derived Z–R relationship may provide more accurate radar estimates for convective storms over the southwest United States than does the operational convective Z–R used by the NWS. These initial results suggest that the generic NWS Z–R relation, used nationally for convective storms, might be substantially improved for regional application.